IHSPA 2024 Conference Schedule

August 26, 2024

Thursday, October 24, 2024

Register before 10/10/2024

Check-in

Schools check-in and receive press passes, student itineraries, etc.

8:00 – 8:30 a.m.; IMU Main Lobby

Welcome & Keynote

Welcome – Enjoying Today’s Conference

Michelle Sillman

8:40 a.m.; Main Lounge

Iowa’s Journalism Program & Keynote Introduction

Melissa Tully

8:50 a.m.; Main Lounge

Keynote Speaker

Lucy Rohden, On-Air Talent/Producer at Meadowlark Media, sports personality for the Dan LeBatard Show with Stugotz

8:55 a.m.; Main Lounge

Session 1: 9:30am

Topic	Description	Speaker	Room
Critique Session	Show anything you publish to Lyle Muller, retired editor and college journalism professional advisor, or Leslie Shipp, IHSPA Presdient and Iowa director for JEA. They will give you free advice. Pre-registration is required.	Leslie Shipp & Lyle Muller	181 - North Room & 179 - South Room
Using Plain Language for Spectaular Results	Don’t assume your reader will read your story from start to finish. In fact, research suggests readers skim instead of read. This session will cover 20 plain language principles to help you turn skimmers into readers who will understand your meaning from beginning to end.	Greg Johnson	351 - Student Leadership Room
Do This, Not That: Social Media	The world of social media changes quickly, so don't get caught using last year's social media strategy. This session will discuss the latest updates to your favorite social media apps and how you can apply those to your publication.	Chris Snider	348 - Big Ten Theater
Curiousity: Storytelling's Main Ingredient	Tony Moton, an assistant professor of journalism and sports media at Iowa State University’s Greenlee School of Journalism, reveals the not-so-secret ingredient of all great storytelling: curiosity. Professor Moton believes one’s desire to seek information and ask questions is directly proportional to how well the best storytellers develop ideas and create memorable narratives.	Tony Moton	256 - Academics Room
Creative Coverage: Get Them All in the Yearbook!	Learn to tell the whole story with words, people, design, and stories!	Kaitlin Haynes & Brad Hempstead	335 - Divine Nine
Photographing Your Community	In this session, we’ll discuss how to approach photography of your schools, and a collaborative approach to visual storytelling – both in the planning and production stages with your news and social teammates, as well as with the classmates and peers you photograph. Through examples from the Carver College of Medicine photo library, you’ll also learn how to tell a complete story from a single event and the importance of photography as part of your school’s history.	Liz Martin	360 - Black Box Theater
How to WOW Judges and Win Scholarships with Online Journalism Portfolios	In this session students will learn the basics of how to create an online portfolio of their work to submit for Iowa Writer, Photographer and Designer of the Year contests. These websites can also be used for the Iowa Journalist of the Year contest for college applications.	Jonathan Rogers	346 - 47 Things Room
How Brands Leverage Social Media and How You Can Too!	Understand how major brands use social media and content marketing to create a community of brand ambassadors through important examples. We’ll discuss 5 ways you can leverage social media and content marketing in your school to help promote your brand(s), be it your high school yearbook, newspaper, sports team or your high school itself.	Jeff Grisamore	257 - Arts Room
Sports Creative Media & Branding	Over the past decade, creative media has become vital to every athletic department and sports organization, encompassing a range of elements such as graphic design, social media campaigns, recruiting materials, immersive video content, photography, and more. This session will provide you with a comprehensive overview of the role and importance of creative media in sports, equipping you with the knowledge and skills to thrive in this evolving industry	Justin Elsner	243 - International Ballroom
Covering Breaking News at Your School	Breaking news at school can include anything from a water main break or fire to vandalism or a teacher being put on leave. By having a plan for how to cover breaking news -- Who to interview? What to ask? Are there public records? -- student journalists can provide their communities accurate, authoritative information. We’ll break into groups to talk through several scenarios to come up with a reporting plan.	Erin Jordan	337 - Multicultural Greek Council Room
Interviewing with Care	Learn new perspectives on how to navigate sensitive situations with sources who’ve experienced challenging or traumatic events. We will talk over new guidelines and practice applying them in different reporting scenarios.	Rachel Young	341 - Native Nations
Artifical Intelligence and Visual Journalism	Discover how AI is reshaping visual journalism, and discuss the potential advantages and drawbacks when AI becomes part of image creation in this field.	Sang Jung Kim	347 - Old Capitol Room
How to Create a Hype Video	This session is focused on the video production process of creating content around athletics. We will touch on everything from pre-production, filming, and post-production/editing. Having worked in college athletics for 10 years. I will talk about the specific camera gear/software we use, trends around the industry, and best practices when creating content.	Dalton Conrad	166 - Iowa Theater
Yearbook Student Panel from Des Moines East High	Have you ever wondered how to finish a yearbook by spring break and still have fun in the process? Des Moines East yearbook editors will answer this question and more. Audience participation encouraged.	Natalie Niemeyer-Lorenz & DM East HS	343 - Herky Room
Interviewing: The three R's	A great interview is the key to producing fresh, relevant journalism. In this session, we’ll discuss three “R’s” that can help guide the process: 1. Research 2. wRiting good questions 3. Reporting clear and accurate information from the interviews.	Lillian Martell	349 - Iowa Firsts
Getting Involved in Journalism School	This session will be advice on getting involved in the journalism school and discussing my experiences and where they have lead me as a student!	Kennedy Lein	345 - Homecoming Room
KRUI Radio Tour	Join us for a tour of the student-run KRUI radio station and studios. Limited to 20 participants. Pre-registration required.	KRUI Staff	Meet at IHSPA Information Table on First Floor
So You Want to Be in Broadcast? Studio Workshop	Experience the DI-TV newsroom. See how TV and radio news programs get pulled together. You’ll learn what happens behind the scenes - and what you have to know to be part of it. This session requires pre-registration. Meet at the IHSPA information table to walk together to Adler Jouralism Building.	Charles Munro	Meet at IHSPA Info Table on First Floor
DI Student Panel	DI and DITV student editors and reporters will talk about what they do, the benefits, challenges, how they got involved, and how students coming to college can join these activities. Q&A at end.	DI & DITV Staff	259 - Athletics Room

Session 2: 10:30am

Topic	Description	Speaker	Room
So You Want to Be in Broadcast? Studio Workshop	Experience the DI-TV newsroom. See how TV and radio news programs get pulled together. You’ll learn what happens behind the scenes - and what you have to know to be part of it. This session requires pre-registration. Meet at the IHSPA information table to walk together to Adler Jouralism Building	Charles Munro	Meet at IHSPA Info Table on First Floor
Using AI in Multimedia	Generative AI isn’t just for writing text. This session will explore how you can use generative AI to edit your audio and video projects, create voiceovers, clean up audio, clone your voice, make talking avatars and more.	Chris Snider	343 - Herky Room
Writing Headlines for Search and Social Media	Once you’ve finished a story, the next step is figuring out how to find your audience. This session will focus on what you can do to maximize your reach on search engines and social media.	Brian Ekdale	346 - 47 Things Room
How to Become the Next Iowa Journalist of the Year	In this session,we will go into detail on how to create an award winning portfolio that follows the JEA Journalist of the Year rubric.	Ali Parkhurst	347 - Old Capitol Room
Letting Students Lead: Student Panel Discussing Editorial Leadership	Students from City High will lead this panel and discuss their tips and tricks to student leadership. A Q&A will follow their presentation	Jonathan Rogers & City HS	179 - South Room
Free Speech, Free Press, and New Voices Laws in High Schools	"Tinker and Hazelwood are just the beginning. Bong Hits 4 Jesus? I [Heart] Boobies? Middle Finger on Snapchat? New Voices laws gaining steam? It's a brave new world in the free speech and press rights of public high school students. Let's dive in!	Brett Johnson	181 - North Room
Getting Better Story Ideas	You’re rehashing the same stories you did last year but it’s boring. Get crazy in this session and share new ways to do these stories in a way that excites your readers.	Lyle Muller	360 - Black Box
Yearbook Theme Development 101	Need help with theme development? This session is for you. Ashley Cunningham, with Jostens yearbooks, will cover selecting your theme concept, building key words and phrases, developing the design aesthetic, and maximizing coverage	Ashley Cunningham	348 - Big 10 Theater
Slam Dunk Success: Building Your Skills in Sports Media	In this session, students will learn new strategies in reporting sports stories, both for narrative and video. We’ll also talk about audience engagement strategies to share your content and build your portfolio!	Greenlee Sports Media Faculty	335 - Divine Nine Room
I'm an Charge and I'm an Introvert. Now What?	Are you an editor? Are you also an introvert? The demands on editors and the mental demands upon introverts often don’t align. Here are some ways you can be an effective leader if you’re someone who sometimes works better away from the crowd.	David Schwartz	256 - Academics Room
Building a Yearbook Culture	Create the kind of infectious team morale you want and need to last through the deadline season. Your yearbook staff is more than a class, club, community or team. You’re journalists, a small business and PR for your school, your teams and clubs, and your community. Accomplishing all of that requires that you not only like each other but support each other. Want to know how to create that kind of support? It all starts with you, the adviser and editors. Come and learn how to create an enthusiasm that spread	Joelle Sexton	345 - Homecoming Room
Sports Videos Tips & Tricks	Covering sports is both fun and challenging! Learn and discuss how to use your front row seat to shoot and edit sports video and produce compelling stories. (While this discussion will be focused on video, many of the ideas are applicable to still photography)	Matt Nelson	243 - International Ballroom
Mastering the Multi-Camera Interview	Whether you’re filming for broadcast news, advertising, or public relations, you can find all the skills you need to be a professional video producer in one place: the multi-camera interview. This hands-on session will give you an overview of all the fundamental video production skills video producers use when building multi-camera interviews: composition, exposure, lighting, sound, editing, and (of course) effective interviewing.	KC McGinnis	351 - Student Leadership Room
Set Your Podcast Up for Success	How do you pitch your podcast idea so that it gets green-lit? Gazette social video producer Bailey Cichon will teach you how to craft podcasts before you even hit “record”. We’ll also talk about equipment and software, writing for audio and finding your voice.	Bailey Cichon	337 - Multicultural Greek Council Room
Crafting the Perfect Shot: Mastering Photography, Narrative Techiques, and Social Media Promotion	This session you’ll gain hands-on tips for capturing stunning images and telling compelling stories. We’ll cover essential photography techniques, explore various styles and genres, and teach you how to convey powerful narratives through your photos. Additionally, learn how to effectively transition your work to social media, create a visible portfolio, and use online platforms to promote your photography and reach a wider audience.	Christine Valora	166 - Iowa Theater
KRUI Radio Tour	Join us for a tour of the student-run KRUI radio station and studios. Limited to 20 participants. Pre-registration required.	KRUI Staff	Meet at IHSPA Information Table on First Floor
Visual Storytelling: The Beauty of Data	Our world is full of data. In this workshop, you'll learn about data, how to tell stories with data, and pitfalls to avoid. You'll also find out how beautiful data can be!	Kevin Ripka	341 - Native Nations Room

Session 3: 11:30am

Topic	Description	Speaker	Room
Becoming a Hawkeye	Thinking about life after high school? This session will provide information on the next steps as college nears ncluding student life at Iowa, academic offerings, the application process, housing opportunities, and paying for college.	Sabrina Duke, Admission Counselor & UI Office of Admissions	180 - Main Lounge
Adviser & IHSPA Meeting	Join IHSPA leadership to hear updates from the director and president, share your ideas and opinions, ask questions, learn about mentoring opportunities, and discuss activities for the coming year.	Michelle Sillman & Leslie Shipp	181 - North Room
Prepared for the Moment: A Deep Dive into Iowa Women's Basketball's Social Media Strategy	Over the past two years, the Iowa Women’s Basketball team has taken the world by storm. Luckily, the Iowa creative team was ready for the moment. In this session, we will take a deep dive into the strategy behind the IowaWBB social media accounts, and go over what we believe is the secret to creating a captivating social media presence.	Brandee Britt	166 - Iowa Theater
KRUI Radio Tours	Join us for a tour of the student-run KRUI radio station and studios. Limited to 20 participants. Pre-registration required.	KRUI Staff	Meet at IHSPA Information Table on First Floor
Effective Sequencing for Visual Storytelling	The allure of new tools and effects tends to overshadow the significance of sequencing as the essential skill needed in assembling visual stories. This session will discuss fundamental methods and demonstrate practical techniques to create engaging, effective, and enduring visual sequences that appeal to audiences across multiple platforms and genres.	James McNab	179 - South Room
Building a Winning Sports Strategy	This workshop will give students real life examples of how to build a successful social strategy for high school sports. Disect social content and posts with Adam Kempenaar, who was the VP of Marketing and Content for the Chicago Blackhawks for 20 years	Adam Kempenaar	256 - Academics Room
Journalism & Emerging Technology	Journalists have never faced greater responsibility than now in the effective use of emerging media technology. ChatGPT, immersive technology including VR, and the promise and perils of the metaverse all pose challenges for journalistic storytelling that affect our society, culture, and economy. This session explores how emerging communication technology has transformed journalism!	David Dowling	341 - Native Nations
Why Sports Matter?	As one scholar has noted, ignoring sports in contemporary life “would be like ignoring the role of the church in the Middle Ages or ignoring the role of art in the Renaissance; large parts of society are immersed in media sports today and virtually no aspect of life is untouched by it.” This presentation introduces why sports matter as a social, cultural and political force.	Thomas Oates	343 - Herky Room
Designing Story Pages for the Web	Learn what design strategies to keep in mind for the story pages on your site.	Kyle Phillips	351 - Student Leadership Room
Your School and Public Records	How you can find out more about your school and its performance using public records.	Gary Sawyer	335 - Divine Nine Room
Advice from an Early Career Digital Journalist	In this session she will share networking tips and skill that helped her go from a high school journalism student to an editor and award-winning journalist at The Daily Iowan, to landing a full-time job out of college. Plus, she provides tips on how you can amplify digital stories at your publication.	Natalie Dunlap	347 - Old Capitol Room
Rebuilding and Growing a Yearbook Program	Are you wanting to take your yearbook program to the next level? A panel of yearbook editors from Waterloo West will discuss how they've helped increase sales, increase the page count each year, grow a following, and develop a better program. The editors will have a Q&A following the presentation.	Nicole Goodman & Waterloo HS	345 - Homecoming Room
Building Your Digital Presence: Social Media, Brand Strategy, and Storytelling	Explore how to craft a digital narrative for oneself or a company throught a hands-on lecture designed to boost your professional growth through effective online strategies. You’ll learn how to create compelling content, develop a cohesive brand strategy, and use storytelling techniques to engage and grow your audience.	Christine Valora	360 - Black Box Theater
How to Use Canva for Your Publications	From COB’s, to graphs, to templates learn how Canva can pump up your publications and make designing easier!	Joelle Sexton	348 - Big 10 Theater
Writing Headlines for Print, Online, and Social Media	This workshop will discuss how to create headlines to cover print, online, and social media!	Chris Martin	337 - Multicultural Greek Council Room
Finding Good: How Does Solution Journalism Engage Communities?	News, particularly in U.S. media, often leans towards the negative and sensational. But can news be positive and constructive? This session will explore solution journalism, which seeks to ignite conversations about addressing social problems. We’ll learn what solution journalism entails and how to craft stories that focus on solutions.	BingBing Zhang	346 - 47 Things Room
Writing Compelling Stories	This session will be about writing engaging ledes, adding context, and how to get the most out of interviews.	Sarah Watson	243 - International Ballroom